We designed this freestanding display specifically for Sparkworld, as part of a continuing relationship with the retailer offering us the opportunity to design, build and install bespoke displays for multiple different brands within one large retail space, that has evolved over several years. The trend for larger ‘showroom’ style retailers within the white goods market offers customers the benefit of seeing a premium selection of products within strongly branded environments that enhance the brands, rather than dull them to anonymity as can be the case in larger multiple retailers. We have also carried out several similar installations in Hansons in Hull and BIKA in Liverpool among others. The use of LED’s is becoming more prevalent in displays as they offer a low running cost for the retailer with maximum impact in the form of graphic light boxes and underlit plinths to catch customer’s attention.