Arco sell safety products and equipment primarily to the industrial sector, and they increasingly promote their advisory and training services, as self-proclaimed ‘Experts in Safety’. The Design Wing have worked alongside Arco for several years at a variety of trade shows, with the Safety & Health Expo being their main focus every year. Their emphasis on expertise within their industry has been reflected in the stand designs, whilst always conveying their bold branding and colour palette of black, white and greys with touches of red and yellow. The designs aim to portray Arco as an all-encompassing solution for both quality safety products and how to select and use them correctly, setting their products and services within an accessible arena structure.