3M have within their vast portfolio of products, some leading edge innovative technologies that benefit the environment through energy-saving, alternatives to fossil fuels and reducing waste. This conference in Brussels coincided with European Parliament conferences on sustainability and they were able to attract key speakers and visitors to see how they can make a difference on a huge scale. The venue was an imposing office space with 7-storey glass atrium with a ‘living wall’ of plants. We transformed the atrium with enormous recyclable banners that sat in existing chrome frames making maximum use of the building’s features, bespoke product displays made from recycled materials, as well as providing audio-visual equipment to relay the lectures around the building. We were liaising with 3M product managers across Europe to bring the collection together on time.